Interview with Vincent Chaisy, Founder of Black Rock Jewel
When did you launch the brand and what was the reason behind it?
Black Rock Jewel is our new brand that offers a wide range of high-quality, rough style accessories for the urban man.
The history behind the brand and where it all started is that I lacked some cool jewelry on the market for myself. I wanted to have some really unique jewelry, produced locally in a sustainable way, far away from all the mass produced stuff in the stores - but yet to a good price.
As I couldn´t find it, I gave it a try to craft that kind of rough designed rings and cuffs that I wanted to have for myself. Soon I understood that I was not alone to search for this kind of jewelry designs, as people I met started to buy my accessories directly from my arms and hands! And already within some weeks I had a small production started and the brand was born.
Whats your background?
My passion for fashion and jewelry design was actually not born in any design school. Instead I have a background as chef in top Michelin restaurants in France, Switzerland and Denmark. I would definitely say that working in a 3 star Michelin kitchen probably is the best school for all creative minds! That really gives you an out-of the box perspective of forms and textures, hand made processes, quality aspects, discipline and business mind - and where absolutely every detail has full attention and made with all care you can imagine. Actually, I use a lot of the same processes and materials for the Black Rock Jewel hand-made design process, as I was taught at top Michelin restaurants!
How many people are involved in the company and what are their roles?
Black Rock Jewel has always had - and will always have - a brand identity as local, where every single item is hand made in Copenhagen. The same idea applies to the team around the brand. This is a pure family business, where my wife Hanna and I control all of the core brand activities. Hanna has a background in brands and design and I would say we do more or less everything together.
Where do you plan on taking the brand?
The background for the existence of Black Rock Jewel is that we for a long time have felt that men’s jewelry has been a blank space on the market. The selection and variety of styles to fit the modern man, has been highly limited. And moreover, to find high-quality men’s jewelry for reasonable prices. That is our raison d'être to fill that gap - today and for the future.